Instead of confining e-blasts to predefined regions (as do other vendors), you can select agents two ways:

• Custom "Bull's Eye" targeting. No other vendor offers our map-based zipcode targeting that FOCUSES your marketing dollars for maximum ROI. For example, choose a 5 mile circle around your listing to promote a broker open to the nearest agents more likely to attend. Or choose a 50-mile circle for a resort or rural property.
• Choose Counties. You can pick one or more entire counties if you prefer. A good example for that is when you have a "resort-type" listing that might appeal to buyers in several different counties.

Two unique list targeting features for your bag of tricks

Our N^th select option lets you save money by sending to a 25% or 50% fraction of our list in an area. For example, suppose you're interested in a larger area (such as the whole San Francisco Bay area), but don't yet want to pay for the entire area until you can test the waters. You can choose a "random 25%" or a "random 50%" of our list for that prorated cost. That's especially useful since our agent lists are so darned large.

Later, you can re-send to the rest of the list if and when you want to, without overlap between blasts. The nice thing is, the N^th selected list is still evenly distributed through the area. (It's also great for doing an A/B test if you want to test a couple of different promotions.)

You see your selected target areas on a MAP. Whatever targeting method you choose, the geographical area(s) you are considering are displayed on a map. So you don't have to guess where you're targeting. (For example you don't have to decipher "Includes North of I-90 through Snohomish County and Island County" which is how another vendor – who doesn't map their selections – describes one of their targeting selection.) It's like that thing people say about pictures and a thousand words.

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