Well, in an ideal world, all real estate email flyer vendors would provide accurate, detailed reporting that transparently shows you how many times your client's email blast was opened.
Because email opens is what you're paying for.
So don't be lulled by any vendor's "delivery report" that fails to itemize how many times your actual email was opened if they lump all the web, app, and email views together into a single number, rather than itemizing each view source.
Since they claim to be the "industry leader" we'll use ZipYourFlyer for comparison. Their delivery report still does not itemize how many email opens they measure for your blast. (They combine proprietary "app" views with actual email views. In fact, their delivery reports have omitted agents' actual, measured email opens since 2018.)
“ I just spoke to ZipYourFlyer and when I asked them if they can provide me with more detailed delivery info, I was told "this is the best they can provide"
— a ZipYourFlyer customer email in 2022
ZipYourFlyers report wording, 2022:
"This data also contains views of your E-Flyer from the Zip Your Flyer App. We allow agents to view your E-Flyer on whichever platform suits their needs." Also, at the very bottom, their report says "Reported numbers are based on verified open tracking and enterprise level domains." Here is that message shown actual size:
Reported numbers are based on verified open tracking and enterprise level domains.
In 2022, ZipYourFlyer still does not report agents' actual, measured email open rates… note their wording "also contains" and then the tiny print "and enterprise level domains". E.g., their report still declines to itemize the actual, measured email views.
ZipYourFlyers report wording, 2018:
"*Reported numbers are a combination of verified open tracking and a calculation accounting for Enterprise level and other email browsers which do not report."
Similarly, back in 2018, ZipYourFlyer did not report agents' actual email open rates… note their wording "and a calculation" e.g., they declined to itemize agents' unpadded, actual measured email views.
We give top producers THE most detailed reporting in the industry. Our incredibly detailed reports itemize your:
When you invest marketing dollars to send an email, you are entitled to transparent, detailed reporting of the results, backed by an outstanding open rate guarantee.
'ZipYourFlyer.com' and the shortened term 'ZipYourFlyer' is a registered trademark of ZYF Marketing LLC, which is not affiliated with our service. Competitive comparison information on our website is believed in good faith to be up-to-date and accurate; if you notice any errors please email our support address to let us know.